Most image capture devices (such as digital cameras) that output JPG creates files in the Exif format, the camera industry standardized for metadata interchange. Image files that employ JPG compression are commonly called 'JPG files' and are stored in variants of the JIF image format. Google has proposed using WebP for animated images as an alternative to the popular GIF format, citing the advantages of 24-bit color with transparency, combining frames with lossy and lossless compression in the same animation, and support for support seeking specific frames. JPG typically achieves 10:1 compression with little perceptible loss in image quality. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPG is a commonly used method of lossy compression for digital images, particularly those produced by digital photography. WebP-related software is released under a BSD license. As a derivative of the VP8 video format, it is a sister project to the WebM multimedia container format. WebP is an image format employing both lossy and lossless compression. Image format, Lossless/lossy compression algorithm

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