Reason #1: Growth prospects of the platform.According to the latest eMarketer research, Pinterest surpassed Snapchat and became the third most popular social media channel after Instagram and Facebook in the USA in 2019. In most other countries, such as Germany, Netherlands, UK, France, Switzerland, Spain, Italy, Australia, it will go live in the nearest future.

PARC Boutique products within one Shopify pinĬurrently, the above listed special features are available for US and Canadian companies. “With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.” Sign up for our free retail technology newsletter here. “Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision making journey and full of purchase intent.” “Our partnership with Pinterest means that Shopify merchants across the UK can now tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”īill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest, comments: “Pinterest is an inspiring place to shop and we're excited to expand our partnership with Shopify.” “Since February 2020, we’ve seen installs of our social commerce channels grow 76% globally.” “Over the last year in particular, Shopify merchants have recognised that they need to show up wherever their customers are spending time.” Shimona Mehta, Managing Director, Shopify EMEA, adds: “Brands are having to compete like never before to get the attention of buyers.” Those advertising for the first time on Pinterest through the latter’s app and using a credit card billing will receive a $100 ad credit which will be automatically converted to the local currency. They will also be able to tap two new products for the first time: dynamic retargeting and multi-feed support for catalogues. Also of interest: Interview: Dan Lurie, Head of Growth and Shopping Product, PinterestĪs a result, Shopify merchants will have access to Pinterest shopping features including tag deployment.

This includes France, Italy, Spain, Germany, Belgium, the Netherlands, Brazil, Poland, Romania, Slovakia, Czech Republic, Malta, Australia, and New Zealand. Pinterest and Shopify are expanding their partnership to the UK and 26 other countries.

Pinterest ads for shopify